World Eco Day 2018 – Beat Plastic Pollution!

Welcome to another 5th of June! Today marks another annual event celebrated worldwide by people who are committed to, interested in or just curious as to how they can protect the unique yet, life nurturing nature of our dearest planet Earth. It’s the World Environment Day or WED for short!

Celebrated with a different theme that aims to draw the world’s attention to one pressing environmental concern each year since 1973, this year is no exception. With India as this year’s hosts, the theme is aptly tagged “Beating Plastic pollution” in order to raise awareness on the need to protect our environment from plastics by combating single-use plastic pollution.

This year, the United Nations Environmental Programme AKA UN Environment has teamed up with LoveLove Films, a UK regional animated studio, to produce an animated short film which will prominently feature the need for children to be directly involved in combating plastic pollution. Based off of characters from their children’s series called Bottle Island, the film follows an interesting group of friends who work together on eco-adventures which allows them discover the wonders and perils of the world around whilst they save their home “Bottle Island” from rubbish that washes up shore .

 

The need to catch the attention of the young ones is very crucial in the battle for our planet because as the Head of UN Environment, Erik Solheim rightly said “It is crucial that the next generations understand the enormous responsibility and power that they have. They need to know that they can truly transform this world to make it better and that they don’t need to make our same mistakes. We can’t reach out to them with scientific reports. Bottle Island is a great way to help them understand environmental challenges, to realise that solutions are in our hands… and to have fun with a bunch of rather crazy characters on a peculiar little island!”

With a storyline that fits like a glove with this year’s theme, the plan is to share the film on all United Nations social media to encourage communities and individuals to participate in the World Environment Day by sharing their personal plastic pollution stories and ways they are helping fight it. The environment is the natural space where we live and perform activities for our benefit. Now… not tomorrow… Now is the time for you to develop things that will also contribute to the welfare of other people and generations after you.

To join the conversation, share your experiences, thoughts and ideas using the hashtag #beatplasticpollution. You never know! That seemingly inconsequential or alarmingly radical idea you have toyed with by yourself, might just be the beacon of hope needed to Beat Plastic Pollution!

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